IMAGINATIVE PROJECTS
PROMOTION PLAN
AS A STRATEGY TO ATTRACT CUSTOMER AS WELL AS TO INCREASE THE SERVICE SALE IN
“MANDIRI TOUR AND TRAVEL” SURAKARTA
Objective:
To evaluate the existing promotional activity
in “Mandiri Tour and Travel” Surakarta
To identify the strength, weakness,
opportunities, threat of “Mandiri Tour and Travel” Surakarta (it is optional
since it may become source to make promotion plan)
To propose possible strategic planning to
promote service of “Mandiri Tour and
Travel” Surakarta in order to attract customer as well as to increase its sale
Chapter Discussion
The researcher may identify the activity of
the staff to promote the service along with the problem. OR he can employ the
management first by employing SWOT (strength, weakness, opportunities, threat)
analysis.
The promotion plan refers to promotion mix
which is well known as concept or means of promotion. Promotion Mix consists of
advertising, personal selling, public relation, sales promotion, direct
marketing, words of mouth, and sponsorship.
OR the promotion plan may cover the concept of
4Ps (products, price, place, and promotion)
Chapter Literature Review
The researcher should at least discuss the
following subchapters:
A little bit about tourism industry (travel
agency)
The importance of Promotion
Promotion Mix
The 4Ps Concept
SWOT Analysis.
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