In this case, Close Friend’s in Tourism Mainstream and Internship named Zulfikar GK composed a Final Project entitled “The Swot Analysis of Mandiri Tour and Travel” and His becomes the core source which is very beneficial (for me) to take A God-Bless-Further-Action (make a communication plan) as what the friends of PR did.

The summary of this writing is re-showing the Swot chart of Zulfikar’s, and then making communication plan which probably become soddin' excellent to improve everything in that agency. O ya I call it…..

"The Writer’s plan for the Improvement of Mandiri Tour and Travel"

This is not so funny that company profile is missing in a company. Every company which has been very popular both in earth or hell needs company profile. It is such an identity about the company. Usually the company profile comprises the history of the company, vision and mission.

The writer and his pal (as job trainee) found difficult in handling reservation both hotel and airline—as it is the daily activity in giving service to the customer. The procedure is god damn not easy to remember so in order to avoid Your Angry Supervisor because of your bad memory, it is crucial to make the standard procedure of the reservation.

This is another expression to show the identity of the company. Of course this is not trivial issue, even this is essential. The uniform is not always expensive, just simple but eye-catching, awrrr.

As no one here officially doing promotion, there should be a figure to be in charge of the position. Not only marketing, the management, at least, should hire person who is potential in promoting products and always makes breakthrough as done by Public Relation Officer. Someone who is in charge of tour will be more beneficial.

What to improve are the room and properties used to support in giving service.

After improving the interior house I think it is better to think what to do to make people know the house. Other words, to attract many customers we have to do such a breakthrough. In the following the writer tries to elaborate the plan in order to promote Mandiri T&T.

Tourism activity can’t be performed without transportation. It requires attention that the staff must pay. It will enhance the variety of service that the agency can give to the customer.

The (marketing) staffs keep creating the previous ones, but this time it is dedicated to college student’s stuff. You know that sometimes every organization of college will have a tour in their own agenda. This package facilitates college the transportation and the venue with affordable price. Of course the venue is not just the place; the staff should know the background of the college activity, where most of them visit, and how every organization gets the venue.

The Marketing Staff should make this tool to promote the product. Every teenager knows this too—that it should be packed and designed as creative as possible. Leaflet or Brochure is given every time of transaction. So it is given along with the ticket, invoice, or other receipt of transaction. It is automatically effective promotion. Banner should be placed in front of the Bookstore office and in surrounding of Mandiri T&T. Pamphlet is placed in every strategic place like in UMS or resident.

The staff can do Personal Relation to several journalists to make promotion as well as positive image for the agency. But as the best promotion comes from the college of UMS, the staff can utilize the Campus Radio (of course if any) to promote the products.

Don’t forget the Social Networks! Mandiri T&T has FB account but it is not that noticeable. In Fact, people’s communication media mostly used in recent times is social network. FB or maybe Twitter can give solution to promote the agency as well as the products. It is such a breakthrough! Trust mehh it works

If plans above are granted by the management and save the whole day (I mean makes boom profit) for the agency, it will be time to promote Our Lovely Agency by becoming sponsor. You know that colleges are very creative and active figure that always makes improvement, let’s say they hold seminar or study tour that Old-crab will say it costs so gad damn expensive. Mandiri T&T can take part by supporting them in financial (becoming sponsor) or facilitating them accommodation as the college tour package above and transportation.

You're Welcome!

(Just in case, this not-really-abstract inspires you and you say thank)

by
Cahya Ferry Kusuma